Its sheer volume of new ideas coupled with Hawken's elegant style of disclosure makes almost all business books pale beside it. The tonnage of new publications on environmental degradation and what to do about it reflects increasing concern, but rarely has that concern been so productively expressed.
- Michael Pellecchia, Dallas Morning News
The Ecology of Commerce is nothing less than an economic and cultural masterpiece, by the poet laureate of American capitalism.
-George Gendron, Editor-in-Chief, Inc.
This is, in my view, the first extensive, truly ecological analysis of business; deeply disturbing and yet full of hope. Essential reading for all who care about our planet.
Environmentalists usually assume business is the enemy and vice versa. If Hawken is right, and he's got a good track record, the environmental perspective is the only way business will prosper, and business may be the only way to achieve a healthy planet. This goes beyond the revolutionary to the essential. Must reading for eco freaks and pinstripes, and anyone else who cares about living.
-Amory and L. Hunter Lovins, Rocky Mountain Institute