Since 1983 Allen Carr has made one simple (and to most smokers, incredible) claim that any smoker can find it easy to stop smoking with no willpower, no terrible withdrawal pangs and no weight gain. In addition to finding it easy, quitting smoking can be one of the most enjoyable and empowering experiences of your life.
Allen Carr's Easy Way is not hypnosis or reverse brainwashing. It is simple cognitive therapy. It is based on the principle that over the years of smoking we develop distorted thinking about what the cigarette does for us.